Critical Mechanics

As two SOF operators with multiple deployments to various AO’s, walking the corridors of an embassy in the morning, and donning full kit in the evening could always be in the cards. We also understand the irritation which comes from constantly having to remove smart devices every time you enter a controlled area. In the world of Special Operations, where every second counts and precision is paramount, we realized the practicality for a straightforward timepiece that never needs to be removed no matter the operating environment.

Being two Active Duty Marine Raiders, we also wanted to create a watch exclusively for operators. Anyone can buy luxury watch brands such as the crown or the shield, but no amount of money can buy your way into the SOF community. Our desire is to honor everyone’s commitment as two-time volunteers by offering a timepiece ONLY to those who have successfully completed their service’s SOF pipeline. This desire stemmed from the understanding that there is a shared bond among operators, forged in the crucible of covert missions and high-stakes operations.

SOF missions often lead us to foreign embassies, where diplomacy and precision intertwine. It is in these high-stakes environments, where diplomats and ambassadors adorn themselves with exquisite timepieces, that we realized their watches were more than just accessories; they were statements of refined taste and status. These diplomats' watches were not just beautiful- they were reliable. In the political world where status is highly valued, we recognized that a watch designed exclusively for our world didn't exist, so we decided to create it ourselves. We envisioned a watch that could seamlessly blend rugged durability for fieldwork, with the elegance required for diplomatic gatherings.

Our Story